Privacy Policy - Letters to my Dear Siblings

Last Updated: 08/04/25.

Who We Are:

Owner and Data Controller

Cherry by Ele(“us”, “we”, or “our”) operates http://www.dearsiblingsblog.com (the “Site”, “Website”). This Site collects some personal data from its users ( “User” “You”,“Your”, refers to anyone who views, visits, or uses the website) and we are committed to protecting and respecting your privacy.

This Privacy Policy (“Policy”) explains our views, practices, and policies regarding the information collection, use, and sharing, of Cherry by Ele with respect to your use of our website and the services (“Services”) we provide.

Please be sure to carefully read this Privacy Policy and ensure that you understand it.

YOU ARE CONSIDERED TO HAVE ACCEPTED OF OUR PRIVACY POLICY WHEN YOU FIRST USE OUR SITE. If you do not agree to and accept our privacy policy, then you must stop using our site.

By using our site you certify that you are an adult, at least 18 years of age.

Information Collection, Purpose, and use

Personal Information Collected on this Website

No personally-identifiable information is collected on this website from persons that browse our website. The only personally-identifiable information collected on this website is gathered on specified sign-up forms, where fields are provided so that you can provide your name and email address to leave a comment or receive a download, newsletter, or other emails on updates, giveaways, or other offers. We collect this information so that we can respond to the comments or questions that you post.

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

Anonymous Information Collected on this Website

We record anonymous data. Most of the information that we collect from this website is anonymous information, such as the pages you visit. Other anonymous data we may collect might include the name of your internet service provider, the website that you used to link to our site, other interests you have, basic demographic information, the websites that you visit from our site, and your IP address. The data is used for statistical purposes only, but you, as the individual user, remain anonymous. We use this anonymous information to help improve the content of this site and to compile aggregate statistics about individuals using our site for internal market research purposes.

Cookies

Cookies are text files with a small amount of data, which may include an anonymous unique identifier.

Cookies are sent to your browser from a web site and stored on your computer’s or tablet device’s or mobile device’s part of the hard drive specifically designated for cookies.

It is standard practice to use cookies to make your experience better when using a website.

Like many sites, we use “cookies” to recognize, collect, and/or track information about, and relevant to, your usage of the Site, such as the web pages you visit, the links or advertisements you click on, and other actions you take while on our website.

The cookies do not store any Personally Identifiable Information (PII) about you.

Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies.

If you choose to decline cookies, please note that some of the features and services of our website may not function properly. We also use cookies for purposes such as maintaining continuity during an online session; gathering data about the use of our site; monitoring online promotions; and anti-fraud and information security purposes.

We may allow third parties, advertising companies, and ad networks (“Advertisers”) to display advertisements on our website. Advertisers may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements.

Our website does not provide any PII to these Advertisers, but they may collect information about where you, or others who are using your computer, saw and/or clicked on the advertisements they delivered, and possibly associate this information with your subsequent visits to the advertised websites. They also may combine this information with personal information they collect directly from you. The collection and use of that personal information is subject to the particular Advertiser’s privacy policy.

Please refer to our Cookie Policy for information on what cookies we use, for what purposes we use cookies, and how to control cookies. Upon your first visit to the Site (and periodically after that), we will request your consent to our use of cookies, except for those strictly necessary.

Log Data

Like many site operators, we collect information that your browser sends whenever you visit our Site.

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.

In addition, we may use third-party services such as Independent Analytics that collect, monitor, and analyze this data.

Links to Other Sites

Our website does contain links to affiliates and other websites. Our site does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other such websites. The aforementioned Privacy Policy Agreement applies only and solely to the information collected by our website.

Therefore, we encourage all users and visitors to be aware when they leave our website and to read the privacy statements of each and every website that collects personally identifiable information. It may include their practices and instructions about how to opt-out of certain options. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found on the browsers’ respective websites.

Through affiliate links, identifying information may be carried over to an outside site to show that you visited that site from our site to ensure proper commissions are issued.

Some of the advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has its own Privacy Policy for their policies on user data.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

How We Use Your Information

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to name, email address, cookies, usage data, password.

We may use the information we collect from and about you in various ways, including to:

Send you our newsletters from a couple of times a month
Manage contacts and send messages
Ensure that content from our site is presented in the most effective manner for you and for your computer
Provide you with information, products or services that you request from us which may be of interest to you
Carry out our obligations arising from any contracts entered into between you and us
Interact with external social networks and platforms (e.g. social media widgets and share bars)
Allow registration and authentication (e.g. affiliate portals and membership areas)
Allow access to third party services’ accounts
Monitor infrastructure
Manage hosting and backend infrastructure
Interact with live chat platforms
Carry out remarketing and behavioural targeting (including display ads)
Display content from external platforms
Carry out commercial affiliation (e.g. display ads)
Interact with support and feedback platforms
Manage user database

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device.

Personal information does not include:

Publicly available information from government records.
Deidentified or aggregated consumer information.
Information excluded from the CCPA’s and GDPR’s scope

In particular, we have collected the following categories of personal

information from our users within the last twelve (12) months:

	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	Yes
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	No
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	No
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	No
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	No
F. Internet or other similar network activity.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	Yes
G. Geolocation data.	Physical location or movements.	Yes
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	No
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	No
K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	No

We obtain the categories of personal information listed above from the

following categories of sources:

Directly from you. For example, from forms you submit or transactions related to products and services you purchase.
Indirectly from you. For example, from your browser while visiting our Site.
From third parties. For example, from our business partners or service providers.

Who we share your data with

Service Providers.

We may disclose your information with third parties who perform services on our behalf, including without limitation, event management, marketing, customer support, data storage, data analysis and processing, and legal services. In some cases, these parties may require access to some or all of your data, when that is the case we take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with the law.

Third-party disclorsure

We do not sell, trade, or otherwise transfer to outside parties your personal information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users (such as, for example, Aweber), so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A: Identifiers
Category B: California Customer Records personal information categories
Category D: Commercial information.
Category F: Internet or other similar network activity.
Category G: Geolocation data.

We disclose your personal information for a business purpose to the following categories of third parties:

Professional service providers.
Third parties whose services you purchase through our Site.
Social Media Networks.

Service/Tool/ Method to collect data	Data Collected	How it’s Collected	Why it’s Collected	Legal Basis for collection
Contact Forms	Name, email address	Form Submission	To allow the data subject to contact our site for opt out preferences	Consent
Burst Analytics	Posts and pages visited, the website that you used to link to our site, the websites that you visit from our site, and the type of dispositive used.	Internal GDPR-compliant plugin	Anonymous information, for statistical purposes, to provide a better user experience	Necessity
Dreamhost	Name of your internet service provider, geolocalization, your IP address and the type of dispositive used.	Host service.	Anonymous information, for statistical purposes, to provide a better user experience. Information is kept only for 7 days.	Necessity
Pinterest Pixel	Information to help track conversions from Pinterest to our site	Cookie	Used by Pinterest to deliver a series of advertisement products such as real-time bidding from third party advertisers	Consent

Lawful Basis of Processing Personal Data Under The GDPR

We may process personal data relating to users if one of the following applies:

Consent.

Users have given their consent for one or more specific purposes.

To Honor Our Contractual Commitments to You.

Provision of data is necessary for the performance of an agreement with the user and/or for any pre-contractual obligations.

Legitimate Interests.

When necessary for the purposes of the legitimate interests pursued by us, or by a third party, except where your interest or fundamental rights and freedoms override such interest. These include:

Customer service
Marketing, advertising, and fundraising
Protecting our users, personnel, and property
Managing user accounts
Organizing and running events and programs
Analyzing and improving our business
Managing legal issues
We may also process information for the same legitimate interests of our users and business partners.

Legal Compliance.

Processing is necessary for compliance with a legal obligation to which we are subject.

Public task

Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us.

Vital interests

When necessary in order to protect the vital interest of the data subject (you) or of another natural person.

Data Storage

Your personal data may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”).

By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Data Retention

We process and store your personal data for as long as required by the purpose they have been collected for.

Therefore:

Personal Data collected for purposes related to the performance of a contract between us and the user will be retained until such contract has been fully performed;
Personal data collected for the purposes of our legitimate interests will be retained as long as needed to fulfill such purposes;
Information submitted through forms, such as email forms or contact forms are retained until such a time as the data subject chooses to unsubscribe or invokes their right under GDPR to be forgotten.
We may be allowed to retain personal data for a longer period whenever the user has given consent to such processing, as long as such consent is not withdrawn;
We may be obliged to retain personal data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, personal data will be deleted and some of your rights (i.e. the right to access, the right to erasure, the right to rectification, and the right to data portability) cannot be enforced after the expiration of the retention period.

Your Rights Under the GDPR

Users based in the European Union have the right to do the following:

Withdraw their consent at any time. Users have the right to withdraw consent where they have previously given their consent to the processing of their personal data.
Object to processing of their data. Users have the right to object to the processing of their data if the processing is carried out on a legal basis other than consent.
Access their data. Users have the right to learn if data is being processed by us, obtain disclosure regarding certain aspects of the processing and obtain a copy of the data undergoing processing.
Verify and seek rectification. Users have the right to verify the accuracy of their data and ask for it to be updated or corrected.
Restrict the processing of their data. Users have the right, under certain circumstances, to restrict the processing of their data. In this case, we will not process their data for any purpose other than storing it.
Have their personal data deleted or otherwise removed. Users have the right, under certain circumstances, to obtain the erasure of their data from us.
Receive their data and have it transferred to another controller. Users have the right to receive their data in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller without any undue delay.
Lodge a complaint. Users have the right to bring a claim before their competent data protection supervisory authority.

You can exercise your right to prevent such processing by contacting us at contact@dearsiblingsblog.com. These requests can be exercised free of charge and will be addressed by us as soon as possible and always within thirty (30) days.

Email Unsubscribe

If you have subscribed to our email list you can unsubscribe at any time or by emailing contact@dearsiblingsblog.com with your request to have all personal data obtained via our email marketing service erased.

Security Measures

The security of your personal information is important to us.

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Site as safe as possible.

We use regular Malware Scanning.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.

In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

All transactions are processed through a gateway provider and are not stored or processed on our servers.

Unfortunately, no method of transmission over the internet is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Rights of California Residents

If you reside in California, California Law (CCPA) gives you the right to ask if we sell or disclose your personal information to third parties.

We do not sell your personal information to third parties for others’ direct marketing. We have not sold your personal information in the past. California law also gives you the right to opt out of such sales.

Your Rigths Under The CCPA

Users who reside in California have the right to request any of the following

disclosure of the categories and specific pieces of personal information we have collected
deletion of personal information we have collected from you
disclosure of the categories of personal information we have collected, the categories of sources from which we collected it, the business or commercial purpose for collecting or selling it, the categories of third parties with whom we share it, and the specific pieces of personal information we have collected
disclosure of the categories of personal information we collected or sold and the categories of third parties to whom it was sold

You have the right not to receive discriminatory treatment for the exercise of these privacy rights.

Your Right to OPT OUT of the sale of Personal Information.

Under the CCPA, “sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.

As per the CCPA definition, selling personal information includes disclosing information to a third party by using analytics tools, running ads or having social media pixels and plugins installed.

Users who reside in California have the right to opt out of the sale of personal information.

Requests to exercise your right to opt-out can be submitted by you or someone legally authorized to act on your behalf by email at contact@dearsiblingsblog.com and submitting your request via our web form.

Non Discrimination and notice of financial incentives.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels.

Any financial incentive we offer will reasonably relate to the value of your personal information and will describe the material terms of the financial incentive program. Participation in any financial incentive program we offer requires your prior consent to opt in, which you may revoke at any time.

We do not use financial incentive practices that are unjust, unreasonable, coercive, or usurious in nature.

CalOPPA (California Online Privacy Protection Act)

We agree to users visiting our Site anonymously.

Do not track signals

Pursuant to the California Online Privacy Protection Act (CalOPPA), we hereby disclose that we do not currently honor “do not track” signals issued by browsers or other third-party sources.

COPPA (Children Online Privacy Protection Act)

For the collection of personal information from children under the age of thirteen (13) years old, we comply with the Children’s Online Privacy Protection Act (COPPA).

The Site is intended for individuals who are eighteen (18) years of age or older.

By visiting and using the Site, you represent and warrant that you are of legal age and meet all of the foregoing eligibility requirements.

The Site is not intended for children under thirteen (13) years of age.

We do not specifically market to children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen (13).

If you are under thirteen (13) years of age, please do not use the Site or provide any information on the Site, including your name, screen name, username, address, telephone number, email address, and payment details.

If we learn we have collected or received personal information from a child under thirteen (13) years of age without verification of consent from a parent or guardian, the personal information collected or received shall be deleted with no delay.

If you believe we might have any information concerning a child under thirteen (13) years of age, please contact us at contact@dearsiblingsblog.com or via our contact form and we will endeavour to delete such information with no delay.

Changes to our privacy policy

We may change this privacy policy as we deem necessary from time to time or as required by law. Any changes will be posted on our site and you will have been deemed to have accepted them on your first use of our site following alterations. You should check this page regularly to ensure you are keeping up to date.